If you are thinking about moving your website from Wix to WordPress, one of the first questions is usually simple: how much is the migration actually going to cost?
The difficult part is that there is no single market price for a Wix to WordPress migration. A five-page local business website and a 100-page website with blog posts, forms, integrations and years of Google rankings are completely different projects.
At the lower end, you may find freelancers willing to handle a basic migration for a few hundred dollars. At the other end, a specialist agency may charge several thousand dollars for a migration that includes a full redesign, SEO preservation, custom functionality and post-launch support.
For a typical small business website, it is sensible to think of Wix to WordPress migration as a combination of content migration, website development and technical migration rather than a simple file transfer.
This guide explains what businesses are currently paying, why prices vary so widely, what should be included in a professional migration and when paying more is actually justified.
How Much Does Wix to WordPress Migration Cost?
For most professional projects, Wix to WordPress migration costs can range from a few hundred dollars to several thousand dollars.
Current WordPress development marketplaces show freelance WordPress developers commonly charging around $15 to $28 per hour, while professional agency rates can be considerably higher depending on where the agency is based and the level of work involved.
Specialist migration pricing also varies. A straightforward small-site migration may remain below $1,500, while larger websites, ecommerce migrations and projects involving a redesign or custom functionality can move into several thousand dollars.
| Type of Migration | Typical Market Budget | What Usually Changes the Price |
|---|---|---|
| Very Small Wix Website | $300–$800+ | Few pages, simple layout, no complex functionality |
| Small Business Website | $700–$1,500+ | Page recreation, forms, SEO, redirects and mobile testing |
| Medium Business Website | $1,500–$3,000+ | More pages, blog content, different templates and integrations |
| Ecommerce / Complex Website | $2,500–$6,000+ | Products, checkout, payments, customer data and custom functionality |
| Large or Highly Custom Migration | $5,000+ | Large content library, custom development, integrations and redesign |
These are useful planning ranges rather than fixed prices. Two websites with the same number of pages can still require completely different amounts of work.
Why Does Wix to WordPress Migration Pricing Vary So Much?
The price difference makes more sense once you look at what is actually involved.
If a website has eight simple pages using the same layout, the developer may be able to recreate those pages fairly quickly. If another eight-page site contains a custom booking flow, several forms, animations, a blog, multilingual content and third-party integrations, the migration is much more involved.
The biggest cost factors are usually page count, design complexity, content volume, SEO requirements and custom functionality.
1. Number of Pages
Page count is one of the easiest ways to estimate migration size, but it should not be used alone.
A website with 10 pages normally requires less work than one with 100 pages because every page must be recreated, checked and tested in WordPress.
As the number of pages increases, there is also more work involved in checking internal links, headings, metadata, images and URLs.
| Page Count | Migration Complexity |
|---|---|
| 1–10 pages | Usually simple |
| 11–25 pages | Small to medium migration |
| 26–50 pages | Structured migration required |
| 51–100 pages | Large migration |
| 100+ pages | Detailed planning and quality control required |
2. Does the Existing Wix Design Need to Be Recreated?
A large part of the migration cost often comes from rebuilding the website design.
The Wix layout itself does not simply become a finished WordPress theme. The developer needs to recreate the pages using WordPress, a page builder, a theme framework or custom development.
If you want the new website to closely match the existing Wix design, the job may be reasonably straightforward.
If you also want a completely new design, the project is no longer just a migration. It becomes a website redesign plus migration, which naturally increases the price.
3. Blog Content Can Increase the Migration Cost
A Wix site with no blog is easier to move than a site containing hundreds of articles.
Blog migration may involve transferring:
- Post titles
- Post content
- Images
- Categories
- Publication dates
- Author details
- Internal links
- SEO metadata
- Existing URLs
After the content is imported or recreated, it still needs to be reviewed. Imported content can contain formatting problems, missing media or links pointing to the old Wix structure.
4. SEO Preservation Can Add to the Project Cost
If your existing Wix site gets little or no organic traffic, the SEO side of the migration may be relatively simple.
If the website already ranks for valuable keywords, has backlinks or generates enquiries from Google, the migration needs to be handled much more carefully.
The developer or SEO team may need to review existing URLs, identify high-value pages and map any changed URL to its appropriate WordPress replacement.
This extra work costs more, but it can be far cheaper than losing search traffic because important URLs disappeared during the migration.
5. Forms Need to Be Recreated
Existing Wix forms normally need to be rebuilt using a WordPress form solution.
A basic contact form is usually straightforward. More advanced forms may include conditional fields, file uploads, payment collection, CRM integration or automated emails.
After migration, every important form should be tested manually to confirm that submissions reach the correct email address or business system.
6. Ecommerce Makes the Migration More Expensive
Moving a normal business website is very different from moving an online store.
A Wix ecommerce website may include:
- Products
- Product categories
- Product variations
- Prices
- Inventory
- Customer accounts
- Orders
- Payment gateways
- Shipping rules
- Taxes
- Coupons
If the destination is WooCommerce, all of these elements need to be reviewed as part of the migration.
This is why ecommerce migrations frequently cost more than standard page-based migrations.
7. Custom Features and Integrations
Third-party integrations are another major pricing factor.
Your Wix website might be connected to:
- A CRM
- An appointment system
- Email marketing software
- A payment service
- A membership platform
- A custom API
- Analytics or advertising systems
These connections need to be recreated or replaced in WordPress.
For simple sites this may add almost no additional cost. For complex business systems, integration work can become one of the largest parts of the migration budget.
Freelancer vs Agency: How Much Should You Expect to Pay?
Who performs the migration also affects the final price.
| Provider | Typical Pricing Style | Best For |
|---|---|---|
| DIY | Mainly hosting, plugins and your own time | Very small websites and technically confident owners |
| Freelancer | Hourly or fixed project price | Small and straightforward migrations |
| India-Based Agency | Often lower hourly rates with a broader team | Businesses wanting development plus SEO or design |
| US / Western Agency | Higher hourly or project rates | Businesses requiring local account management or extensive consulting |
| Specialist Development Agency | Premium project pricing | Large, ecommerce or custom migrations |
Hiring the cheapest developer is not always the lowest-cost option overall.
If the migration is incomplete and another developer later has to repair redirects, mobile layouts, forms or broken content, the total cost can easily become higher than choosing a properly scoped service at the beginning.
How Developer Location Affects Wix to WordPress Migration Cost
Developer location creates a significant difference in web development pricing.
WordPress development agencies in the United States frequently charge substantially higher hourly rates than teams based in India. This is one reason businesses in the US, UK, Australia and other markets often outsource WordPress projects to experienced development teams in India.
Lower hourly rates do not automatically mean lower quality, just as higher rates do not automatically guarantee a better migration.
Portfolio quality, technical experience, communication, SEO knowledge and testing process matter more than geography alone.
What Is Usually Included in a Professional Wix to WordPress Migration?
Before comparing migration quotes, check what each provider actually includes.
A professional business website migration may include:
- WordPress installation
- Hosting setup assistance
- Page recreation
- Existing content transfer
- Image migration
- Mobile-responsive layouts
- Navigation recreation
- Form recreation
- Internal link review
- Basic technical SEO
- On-page SEO
- URL mapping
- 301 redirects
- XML sitemap setup
- Analytics integration
- Search Console setup or verification
- Performance checks
- Form testing
- Launch testing
A quote that includes all of these tasks should not be compared directly with a cheaper quote that covers only copying pages.
Wix to WordPress Migration Cost by Project Type
| Project | Likely Cost Level | Main Work |
|---|---|---|
| Simple 5-page business website | Low | Page recreation and basic setup |
| 10–20 page service website | Low to Medium | Pages, forms, SEO and redirects |
| 50-page business website | Medium | Structured content migration and QA |
| Large blog website | Medium to High | Posts, images, URLs and internal links |
| Wix Store to WooCommerce | High | Products, payments, checkout and store functionality |
| Migration plus complete redesign | High | Migration plus new UI and development |
What Hidden Costs Should You Budget For?
The migration quote is not always the full cost of running the new WordPress site.
Depending on the website, you may also need:
- WordPress hosting
- Premium theme licences
- Premium plugins
- Form software
- Backup tools
- Security tools
- WooCommerce extensions
- Booking software
- Website maintenance
Many WordPress websites can run with very few paid plugins, so there is no reason to buy premium tools unless the website actually needs them.
How Much Does WordPress Hosting Cost After Leaving Wix?
Wix includes hosting as part of its platform, while self-hosted WordPress requires you to arrange hosting separately.
| Hosting Type | Typical Budget |
|---|---|
| Entry-level shared hosting | Low-cost monthly plans |
| Quality business hosting | Moderate monthly cost |
| Managed WordPress hosting | Higher monthly cost |
| High-traffic hosting | Premium pricing based on usage |
For a business website, reliability, backups, performance and support are usually more important than saving a few dollars on the cheapest hosting plan available.
How Much Does SEO Migration Cost?
SEO migration pricing depends heavily on the amount of existing search visibility the website has.
A small Wix site with ten pages may only need a simple URL review and a few redirects.
A larger website may require:
- Complete URL inventory
- Organic landing-page analysis
- Backlink review
- Old-to-new URL mapping
- 301 redirect implementation
- Metadata migration
- Internal-link updates
- Canonical checks
- Sitemap updates
- Search Console monitoring
For a website that already generates meaningful organic revenue, spending money on SEO migration is usually easier to justify than risking the existing traffic.
Can You Move Wix to WordPress Without Losing SEO?
Yes, but no developer can honestly guarantee that rankings will never fluctuate during a migration.
The important thing is to remove avoidable causes of traffic loss.
That means preserving successful content where possible, keeping important URLs when practical and redirecting changed URLs to the closest relevant destination.
The new site should also be crawlable, indexable and technically ready when it replaces the Wix version.
Can You Migrate Wix to WordPress Yourself?
For a very small website, yes.
If you are comfortable working with hosting, WordPress and DNS, you can create the new site yourself and manually transfer the pages.
The DIY approach becomes more difficult when the current website has significant organic traffic, a large blog, ecommerce functionality or custom integrations.
In those situations, the cost of professional help needs to be compared with the cost of your own time and the potential cost of migration mistakes.
When Is a Cheap Migration Enough?
You probably do not need an expensive agency migration if your Wix site contains only a handful of simple pages, receives almost no organic traffic and has no custom functionality.
A competent freelancer may be able to handle the work perfectly well.
The important thing is that the site is tested properly before you point the domain at WordPress.
When Should You Pay More for a Migration?
A larger migration budget makes more sense when:
- The website already gets significant organic traffic
- You have valuable backlinks
- The website contains many pages
- You have a large blog
- The website generates important business enquiries
- You have ecommerce functionality
- You need a complete redesign
- You use custom integrations
- Downtime would affect revenue
In these situations, the quality of planning and testing matters much more than simply finding the lowest quote.
Soft Giant Technologies Wix to WordPress Migration Pricing
To make our own pricing transparent, Soft Giant Technologies offers page-based Wix to WordPress migration packages for standard business websites.
| Website Size | Soft Giant Technologies Price |
|---|---|
| Up to 10 Pages | $300 |
| Up to 15 Pages | $320 |
| Up to 50 Pages | $1,000 |
| Up to 100 Pages | $1,800 |
| Up to 200 Pages | $3,200 |
Our standard migration packages include the core website migration work together with on-page SEO, responsive page setup, important URL review, internal-link checks, redirects where required, basic technical SEO checks and pre-launch testing.
Complex ecommerce websites, membership platforms, advanced booking systems, custom applications and major third-party integrations may require a separate estimate.
Why Is Soft Giant Technologies Pricing Lower Than Many US Agencies?
The difference is largely down to operating costs and location rather than removing the important parts of the migration.
Development rates in India are generally lower than agency rates in the United States, Canada and Australia. That allows us to price migrations differently while still covering development, on-page SEO and technical checks.
We do not expect every business to choose us simply because of price. You should compare the actual scope, previous work, communication and what happens if a problem appears after launch.
Questions to Ask Before Hiring a Wix to WordPress Migration Company
Before accepting a migration quote, ask:
- Does the price include rebuilding all pages?
- Will the website work properly on mobile?
- Are forms included?
- Is on-page SEO included?
- Will existing URLs be reviewed?
- Are 301 redirects included?
- Will blog content be migrated?
- Are images included?
- Will analytics still work?
- Is Search Console checked?
- Is speed optimization included?
- Who handles DNS when the new site goes live?
- How long is post-launch support?
- Are premium plugin costs separate?
- Does ecommerce cost extra?
These questions make it much easier to compare two quotes fairly.
Wix to WordPress Migration Checklist
- Review the existing Wix website
- Create a list of all important pages
- Check current organic landing pages
- Review important backlinks
- Choose WordPress hosting
- Set up WordPress
- Create the new website design
- Rebuild important pages
- Transfer page content
- Migrate blog content
- Move images and media
- Rebuild forms
- Recreate required integrations
- Review existing URLs
- Create an old-to-new URL map
- Add required 301 redirects
- Check headings and metadata
- Update internal links
- Create the XML sitemap
- Check indexability
- Reconnect analytics
- Verify Search Console
- Test mobile layouts
- Test forms
- Test navigation
- Check page speed
- Switch the domain to the new site
- Monitor the website after launch
Frequently Asked Questions
What is the average cost of Wix to WordPress migration?
There is no official average because projects vary significantly. A simple small-business migration may cost several hundred dollars, while professional migrations involving redesign, SEO or ecommerce commonly move into the thousands.
Why do some Wix to WordPress migrations cost only $100?
Very low-cost services may cover only basic page or content transfer. They may be completely adequate for a very small website, but check whether redirects, forms, responsive design, SEO and launch testing are included.
Why can an agency charge $3,000 or more?
An agency project may include strategy, custom design, WordPress development, content migration, SEO migration, integrations, testing and project management. It should therefore be compared with the total scope rather than a simple content-transfer service.
How much does Soft Giant Technologies charge?
Soft Giant Technologies charges $300 for migrations up to 10 pages, $320 for up to 15 pages, $1,000 for up to 50 pages, $1,800 for up to 100 pages and $3,200 for up to 200 pages for standard website migrations.
Is on-page SEO included with Soft Giant Technologies?
Yes. On-page SEO and basic technical migration checks are included with our standard Wix to WordPress migration packages.
Will I lose my Google rankings after moving to WordPress?
Not necessarily. Platform changes alone do not mean rankings must disappear. Risks increase when important content or URLs are removed, redirects are missing or the new site has technical indexing problems.
Can I keep the same domain?
Yes. In most migrations, there is no reason to change the existing domain simply because the website is moving to WordPress.
Does a Wix migration include a redesign?
Not always. Some migration services recreate the existing design, while others include a complete redesign. Always confirm this before comparing quotes.
Can Wix Stores be migrated to WooCommerce?
Yes, but ecommerce migration normally needs a separate scope because products, variations, shipping, payments, orders and other store functionality have to be considered.
How long does the migration take?
A small website may take several business days, while larger sites, redesigns and ecommerce migrations can take several weeks depending on complexity and content availability.
Is Moving From Wix to WordPress Worth the Cost?
It depends on why you want to move.
If your current Wix website already works well, your team can manage it easily and you do not need additional flexibility, paying for a migration simply because WordPress is popular may not make sense.
The move becomes easier to justify when your business needs more control over development, hosting, content structure, ecommerce, integrations or future expansion.
When comparing migration prices, do not look only at the number at the bottom of the quote. Check what happens to your pages, SEO, forms, URLs, analytics and existing content.
A properly planned migration should leave you with a WordPress website that works at least as well as the old site on launch day and is easier to improve afterwards.
If you would like to compare your current Wix website against our migration packages, Soft Giant Technologies can review the site and confirm the appropriate package before the project begins.
